From Beirut to Shanghai and from Johannesburg to Oslo, Louis Vuitton vendors all via something will should be lit up with stylish demonstrations of standard Hindu motifs in celebration implementing the Diwali, the Indian Festival of Lights.
For Louis Vuitton – a maker which may very well be severely steeped in beliefs of transmitting heritage and traditions – Diwali will should be deemed a marvelous celebration to see over its beliefs with its internet site site visitors within an atmosphere of joy and festivity. The festivities will perform for two twelve months' in November and December 2010. it truly is heading for getting also deemed a tribute to Louis Vuitton’s exclusive partnership with in of india which dates to quite much a century.
Diwali: Mythological Origins
A token of inter-communal peacefulness and harmony that cuts near to barriers of caste, class, religion and country, the festival of Diwali persists for getting revered and celebrated in in of india from situations immemorial.
Numerous myths exist about how the festival originated. one several of the most ordinarily acknowledged origin of Diwali dates back once more the moment in time way more near to the 3rd 100 many years B.C. near to the Ramayana epic. Rama, a Hindu god, was definitely a dutiful son as well regarding worth his Father’s wishes, he willingly surrendered his right near to the throne to some youthful sibling and went into exile with his partner or partner Sita and sibling Lakshmana. for the time-span of the time time period when around the forest, Sita was kidnapped by Ravana, the demon King of Lanka whom Rama defeated in battle. next fourteen considerable several many years in exile, Rama confirmed up back once more dwelling to his kingdom Ayodhya.
To welcome him, their rightful king, as well regarding connect their boundless joy individuals of Ayodhya wore new clothes, lit crucial essential oil lamps illuminating almost every solitary and almost every residence and street, specified up besides fire-crackers and distributed sweets. The origin of Diwali lies within this celebration implementing the accomplishment of extraordinary all through uncomfortable that cherishes loved sorts beliefs of love, worth and harmony. around the most recent world, especially where ever beliefs of peacefulness and harmony uncover the system to shed importance, Louis Vuitton wishes to produce a gesture by uniting all its vendors near to to this Indian festival, which symbolises light, joy, optimism and new beginnings.
Louis Vuitton & Diwali: Window Displays
Louis Vuitton & Diwali Window reveal at Louis Vuitton Champs-Elysées
For this occasion, Louis Vuitton retailer house windows all through the earth will celebrate Diwali implementing a set-up specifically conceived in of india in collaboration with Indian performer Rajeev Sethi, reputed for bringing modern relevance for the work of standard designers and craftsmen. The house windows showcase columns of trunks, specifically designed and hand-painted in of india on Banana fibre paper, glow past your within providing passers-by the experience of gaiety and festivity. Merchandising and packaging will even be inspired by soft and joy, therefore enabling site visitors all through the earth to celebrate jointly the spirit of Diwali, also often recognised thinking of the Festival of Lights.
For Louis Vuitton – a maker which may very well be severely steeped in beliefs of transmitting heritage and traditions – Diwali will should be deemed a marvelous celebration to see over its beliefs with its internet site site visitors within an atmosphere of joy and festivity. The festivities will perform for two twelve months' in November and December 2010. it truly is heading for getting also deemed a tribute to Louis Vuitton’s exclusive partnership with in of india which dates to quite much a century.
Diwali: Mythological Origins
A token of inter-communal peacefulness and harmony that cuts near to barriers of caste, class, religion and country, the festival of Diwali persists for getting revered and celebrated in in of india from situations immemorial.
Numerous myths exist about how the festival originated. one several of the most ordinarily acknowledged origin of Diwali dates back once more the moment in time way more near to the 3rd 100 many years B.C. near to the Ramayana epic. Rama, a Hindu god, was definitely a dutiful son as well regarding worth his Father’s wishes, he willingly surrendered his right near to the throne to some youthful sibling and went into exile with his partner or partner Sita and sibling Lakshmana. for the time-span of the time time period when around the forest, Sita was kidnapped by Ravana, the demon King of Lanka whom Rama defeated in battle. next fourteen considerable several many years in exile, Rama confirmed up back once more dwelling to his kingdom Ayodhya.
To welcome him, their rightful king, as well regarding connect their boundless joy individuals of Ayodhya wore new clothes, lit crucial essential oil lamps illuminating almost every solitary and almost every residence and street, specified up besides fire-crackers and distributed sweets. The origin of Diwali lies within this celebration implementing the accomplishment of extraordinary all through uncomfortable that cherishes loved sorts beliefs of love, worth and harmony. around the most recent world, especially where ever beliefs of peacefulness and harmony uncover the system to shed importance, Louis Vuitton wishes to produce a gesture by uniting all its vendors near to to this Indian festival, which symbolises light, joy, optimism and new beginnings.
Louis Vuitton & Diwali: Window Displays
Louis Vuitton & Diwali Window reveal at Louis Vuitton Champs-Elysées
For this occasion, Louis Vuitton retailer house windows all through the earth will celebrate Diwali implementing a set-up specifically conceived in of india in collaboration with Indian performer Rajeev Sethi, reputed for bringing modern relevance for the work of standard designers and craftsmen. The house windows showcase columns of trunks, specifically designed and hand-painted in of india on Banana fibre paper, glow past your within providing passers-by the experience of gaiety and festivity. Merchandising and packaging will even be inspired by soft and joy, therefore enabling site visitors all through the earth to celebrate jointly the spirit of Diwali, also often recognised thinking of the Festival of Lights.
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